Custom embroidery is a great way to personalize our Fleece Baby blankets, and what a perfect baby shower gift. The cost for standard embroidery is $8, and this includes a name and/or a basic design. Appliques, such as the guitar featured in the picture, are available as well for an extra $5. When ordering, please go ahead and select the embroidery package on the product page. We will contact you to discuss colors, designs, and other options!